Showing posts with label Live Brief Experience. Show all posts

OUGD602: Live Brief Experience - Arvinn&Finn

I've been working with Arvinn&Finn magazine (see Stack Magazine on Extended Practice), on the design of their independent mag. Although this was a competition brief, the final mag will be printed at mass and distributed around the UK. 


This was a really fun brief to work on, but also a big confidence boost. I've worked on large briefs for brands, but not many where there is such a broad range of distribution. I love the idea that an entire magazine I have designed will be read as a form of relaxation, by people all around the UK. 

I did not really the pleasure in this until I was given the brief, and since then I would really like to work on more mass produced magazines and books in the future. 

Monday, 25 May 2015 by Unknown
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OUGD602: Live Brief Experience - Welsh & Jefferies

I was lucky enough to work with Welsh & Jefferies, a tailors on Savile Row - Please see my Extended Practice blog for design work. 

This was a great experience for me as a freelance designer. It was the first time I have ever branded a highly traditional, well established business. Of course I have branded individuals and small companies before, but this was the biggest and also most intimidating live brief i've ever done. 

My confidence and professionalism was tested with weekly meetings at the tailors, over Christmas and Easter. Not to mention not knowing how you should dress when visiting a tailors...

Originally, all that was required was a website revamp. However, I managed to push for a full rebrand, printed collateral and all. This has taught me how to work with higher budgets, and also the benefits of working with serious clients. I have also learned ways of pushing for more work, which also means being paid more. 

Working with smaller clients with less of a budget has been much more tough, as they have been less inclined to pay, and constantly seem to strive for the cheapest options. Working with Welsh & Jefferies also worked better as they seemed to have more respect for me as a designer. 

Sunday, 17 May 2015 by Unknown
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