Below is an ISSUU document containing variations for the business cards, now a logotype has been developed:
After deciding on business cards, a letterhead and invoice were both easy to design, based on the same grid system:
Archive for March 2015
OUGD602: Self Promo - Business Cards, Letterhead & Invoice
OUGD602: Self Promo - Logotype
After deciding on Domaine as a basis, I decided on experimenting with different characters within the font family, the option I have decided to develop is in a box:
I felt like the letters could be more unique to me, so they were redrawn, with proportions slightly changed. As well as that, additional changes can be seen in the ISSUU document below, which has been annotated:
OUGD602: Self Promo - Logotype Typeface Research
As I will be using the typeface for my logotype commercially, I've researched into possible typefaces to use, released by some of my favourite type foundries. I have a large collection of PDF's of typefaces released by Type Foundries, with a few of them selected and screenshot below.
Antwerp is not interesting enough for me:
CWM is highly structural which makes me think it's not suitable for my practice
Grot 10 isn't interesting enough for me as a logotype.
The same can be said for Italian Sans:
The same can be said for Recognition:
Berlingske Serif is one of my favourite typefaces at the moment, and I think it's absolutely beautiful. However, I still feel it isn't unique enough.
Domaine is another typeface I love. It has lots of quirky characteristics that I haven't seen similar of before.
I love the typefaces features, and certain think it will make my logotype stand out compared to other typefaces. The next test is to see if it suits my name:
I love how the letters look. There is certainly something unique in the curvature of the letters, and how the J, a & r have been tapered off. The next step will be to customise the logotype and make something unique to me.
OUGD602: Contacting Studios in Amsterdam
Between the 4th and 10th of April, Roxxie and I will be visiting Amsterdam. A city known for a really big creative scene, I took the opportunity to contact some studios we could visit.
This is also a city I would consider working in at some point in the near future.
Below are some studios I liked the look of, that I have also contacted.
http://www.ourpolitesociety.net/2012/about/
- Very type and layout driven!
http://mainstudio.com
- Typical, organised, Dutch modernism.
http://studio-laucke-siebein.com
- Quite experimental work, with a rebellious, non-digital feel to it.
http://www.ok200.nl
- A small but innovative studio.
http://www.kesselskramer.com
- After a very interesting talk last year at uni, I would love to visit their Amsterdam studio, which is based in a church! They also have a very different approach to briefs to other studios, and can be very bold with their work.
http://www.designpolitie.nl
- Bold, colourful and fun design!
OUGD602: Tetley Book Fair
Today, for the first time, I visited the Tetley Gallery with Roxxie Blackham. The reason we went was because of a book fair being on for the weekend.
Due to the building being a Tetley factory originally, there was information and advertising about Tetley. I found this intriguing, especially the classic brand guidelines.
The book fair itself:
Pressision Print
Roxxie and I got speaking to someone who worked at Pressision printers in Leeds. He was happy for some of us to visit their printers, which Roxxie plans to organise for a group of third years.